Litecoin is now the official cryptocurrency of the Miami Dolphins. To date, this represents the second Litecoin partnership with a major sporting brand this year. As Litecoin partners with the Miami Dolphins, we might even start to see Litecoin become a household name.
Litecoin Partners with The Miami Dolphins
As a result of partnering with the Miami Dolphins, Dolphins fans will soon be able to purchase home game tickets for the Miami Dolphins 50/50 raffle. This is a raffle held at the Hard Rock Stadium, where 50% of all profits are donated to Miami Dolphins charitable causes.
Sadly, Litecoin users won’t be able to buy game tickets using their LTC balance. (At least, not yet.) However, the Litecoin Foundation does suggest that Litecoin branding will now feature prominently at game events and on official Miami Dolphins marketing content.
Launching for the 2019 NFL season, the collaboration with the Miami Dolphins gives Litecoin the ability to tap into one of the NFL’s largest and most passionate fan bases through in-game branding and advertising opportunities at Hard Rock Stadium, as well as inclusion across the team’s various online properties and digital content. – Source
The Miami Dolphins enjoys a top ESPN ranking and standing as the 15th most popular sports team in the United States. This promises to give Litecoin a major brand boost in Miami and among worldwide NFL fans.
Why is Litecoin Getting so Sporty?
Recently, Litecoin was successful in forging an official partnership with Glory Kickboxing. As the No.1 World Championship Kickboxing Series, partnering with Glory catapults Litecoin into the mass consumer spotlight. Moreover, this is likely why Litecoin is forging relationships with major sports brands in the first place.
Sport is often referred to as ‘The Opium of The People.’ Sports teams like the Miami Dolphins also have an increasingly globalized fan base. Marketers love sports because of this. Major brands, therefore, often focus 37% or more of their annual ad spend on sports advertising.
In a way, Litecoin is, pursuing a similar marketing approach by building brand awareness via similar big-name sports partnerships. Over time, this will result in Litecoin becoming one of the most immediately recognizable cryptocurrency brands among retail investors. In the process, real-world Litecoin adoption will likely get a significant boost also.
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